21Smartphones and Mobile applications have revolutionised the communication world and became a necessity for millions of people worldwide. According to the International Data Corporation (IDC), the market for Smartphones grew 13 percent with 341.5 million shipments in the second quarter of 2015, and in the fourth quarter of 2015, cell phones sale grew by 9.7 per cent. The IDC also informs that in 2016, the estimated sale for the devices will cross 1.5 billion.

Together with Smartphones, Mobile Apps have also registered a phenomenal growth over the last five years. Mobile apps have become most widely used and downloaded devices in the world. According to the Statista, 2.52 billion mobile apps were downloaded by the users in 2009, and this figure is expected to reach 268.96 billion in 2017.

People are using mobile apps for multiple uses like messaging, chatting, watching videos and movies, listening songs, reading news, social networking, checking weather reports, travel services, hotel bookings, buying, selling, and many other services. There are millions of apps available on mobile stores for different uses. The users can download apps suitable to their requirements from these online stores.

Mobile apps have also completely changed the way businesses are managed and operated. These apps have also given completely new direction to the businesses. They have also become a tool for increased productivity and better communication and coordination with the employees, increasing the flow of customers and vendors, beating competitions, exposing their products to consumers, and retaining buyers. The customers can easily access and find all required information about the company such as product info, contact information, location, prices, discounts or any other necessary details. The companies can easily highlight and reinforce the brand of the company and announce lucrative promotional schemes, coupons, events, free offers, and discounts through these apps. They can also offer free chats to buyers, respond to queries, and satisfy customer’s needs quickly. These apps are playing a key role in maintaining better client, customer, and vendor relations.

The startups and large businesses can contact mobile app developers for developing custom Mobile applications suitable to their requirements. These software companies have highly qualified and experienced mobile application programmers for all platforms like IPhone IOS platform, Android, HTML 5, IPad, Blackberry, and Window. For different platforms, separate applications are developed because apps developed for a specific operating system cannot run on another platform. For example, iPhone apps can be run on iPad, but due to screen size and other issues, the display gets distorted. To solve these problems, developers use separate specialised technologies to develop apps for different platforms. Along with these applications, these developers can also develop mobile games and social apps. The social apps are ideal for increasing traffic to company products and networking.

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