Category: Electronic

How Can a Small Business Benefit From a Mobile App

3gMany small businesses are having a tough time competing in the market. This is especially true for the companies struggling in the online and mobile space. If you are investing in mobile apps development, chances are that you are taking assistance from a mobile app development company. But, there’s a catch! However, it’s your responsibility to guide developers. Nobody knows your customers than you do. In simple words, you need to work closely with the development team. Most leading firms allow their clients to provide valuable business insight. Here, we will discuss some more ways to develop the best mobile apps.

Realistic & Clear Goals

Small business should have clear and realistic expectations from the application. So, you must establish the aim of the application. For example, many businesses want to attract new customers. And their app should be working towards fulfilling this goal.

You mobile application can also offer a huge assortment of functionalities. However, it is always better to be certain about the end goals.

Think about Your Customer Base

Businesses must understand their targeted audience, so as to make sure that the end result is effective. So, you must invest in research & development. You must learn about their habits and preferences. It is definitely a time-consuming and expensive process. But, it is highly beneficial for the app development process.

Simplicity is Important

Simplicity is very important in the apps development process. A complicated UI will not appeal to customers. In simple words, your customers only care about speed and efficiency. They want results without any complications. So, your application must do away with unnecessary fuss. Even big companies are following this approach.

Target iOS, Android and Other Popular platforms

This one is really important and tricky. Small businesses should choose the right platforms. For example, if majority if your users are on Android platform, it makes sense to invest in Android apps development. The best way is to invest in cross platform apps development.

Unique Features

Let’s assume that a business already has a compelling website. In such scenarios, you should tempt users through attractive incentives. If you fail to do so, it’s highly likely that users will not bother about the app. Businesses could offer a special offer exclusively on the app.

So, these are some ways to get the best app for your business. You must contact an experienced apps development company in your city. They will give you proper guidance.

10 Benefits Of Having A Mobile App For Your Business

busCustom mobile apps are growing in demand, according to mobile app design services, some 75-80% of business owners are showing interest in having a mobile app for their business. Although, they help to improve the statistics of the business partially, their need is understood by most business owners. Below are some of the essential benefits of having a mobile app:

1. Increase in ROI – A mobile app contains diverse functions and provides a comprehensive picture of the functions available in a business. This would help to attract the app user to get in touch with the employs and ordering the product or hiring the service offered in the app. An effective mobile application can bring the Return on Investment [ROI] in no time and increase the profits tremendously.

2. Scalability – The difference between regular apps and business oriented apps is the extent of scalability. While the regular apps can only handle limited resources, the business apps can handle any kind of load and the app can be improvised if there is a need to increase the speed of processing.

3. App data – A custom application made for a specific business is created in such a way that no data can be stolen and it has a strong data security system. For instance, a professional mobile app design service takes into consideration the depth of the business and how to preserve the data in private servers to avoid theft. Further, there is always back-up for the data and the business owners can be relaxed about all their app data.

4. Software integration – While regular mobile apps work with the existing software available in the market and run erroneously when new updates are required, the business apps get integrated with the business software and are devoid of errors.

5. Maintenance – Professional mobile app design services would provide their clients with a custom business app that are easy to control. It enables the app to run independent of the design services, which is a great way to avoid discontinuing the app due to the disinterest of the developer.

6. Customer relationship – The major advantage of a custom mobile business app is that it helps to improve the customer relationship in a great way. Each update on the products and services will reach the customer directly; in addition, the company can receive the feedback of the services from the customer through the app.

7. Client data retrieval – Mobile apps can help in business expansion by retrieving the data of new clients. This can be done with the help of forms and surveys in the app, which helps to collect the information.

8. Project Access – A custom app helps the business owner to have access to all the data anytime and anywhere. Moreover, it is possible to synchronize the mobile application with the desktop so that all the tasks, documents, etc. can be downloaded or exported as desired.

9. Project management – Custom business apps can provide the statistics of the project in focus and remind of the deadlines. It is possible to send reminders and updates to the employs or the app users with a simple notice.

10. Recording digital files – Mobile apps have the capability to record digital files from the phone and sent to desired locations. This feature can be accessed only by the app owners and they can send the information to any remote location to ensure the idea is developed. This feature would help in increasing the accountability and improving the services to the customers.

As you can observe, the benefits of hiring mobile app design are immense and a business owner can find visible profits in no time. However, before selecting the mobile app design services make sure they can provide with all the high-quality features mentioned above.

Risks Involved In Native Mobile Application Development

moMore and more businesses are turning towards native mobile applications for their businesses. Business apps have some undeniable benefits. We have seen so many success stories in the past few years, that more and more businesses are inspired to go mobile. It is hence advised that we are not blinded by possibilities. If a native mobile application is what a business wants, you will need to understand what purpose it will serve and how beneficial it will be.

Well, native mobile apps are generally downloadable applications that mobile users can install on their devices. These apps are a means for users to be in constant touch with your business. It’s great for your business too, as you can send instant notifications about your latest deals and offers etc.

However, there are some risks involved if you do not plan your application properly.

Evaluate what features you need to include in the native app. Customers are going to download your app only if they find value in keeping it constantly on their phones. If the app is redundant and does nothing but advertise your business services, it does nothing fruitful for the customer. A user will surely delete such an application. So, before you dive into the development phase, carefully plan what features you would like to include in your application. Select the features that are beneficial for your customers.

Unsustainable user growth

While building an app, make sure that your backend is able to sustain exponential user growth. The app should not slow down or crash due to the number of concurrent user connections. Well, you would be stuck with support calls all the time! So, ensure that you do a thorough research and draw an estimate for the number of downloads.

Multiple platforms

Tying yourself to a single platform will not help! You are at a risk of losing out on the potential customers that are using other mobile platforms. So, if you wish to build a native app, make sure that you take into consideration all the major mobile development platforms.

Native apps are at a risk of getting denied in the app stores

Native apps are subjected to app store approvals. This means that if your application is not approved on either Google Play or Apple’s app store, all your efforts to develop it will fail. It will not reach your targeted audience too!

Security Breaches

Every mobile operating system has its own security considerations. So, if you develop a generic app, it might be a security risk on some devices. So, developers need to study all the major platforms and then develop applications with all security considerations in mind.

To sum it up, native mobile apps are very popular and very convenient to use. They are great for businesses to stay in constant touch with their customers. But, you must bear in mind all the above risk factors and then begin developing a native mobile application for your business.

Benefits of Mobile Application Development For Business

2Every business knows the importance of reaching directly to the customers. Mobile technology has become an important part of our day to day life. The advent of various types of applications for smart phones has made life very simple for both business owners and customers. Businesses have acknowledged the importance of mobile application development in increasing their profitability. A mobile app gives a useful tool to the target of a business owner to fulfil its marketing and sales objective.

Mobile applications can do a lot of things, including giving you information about the new happenings in your area, calculating exchange rates, book movie tickets or cabs, providing entertainment info, improving social media interactions and letting you know about the special offers. The popularity of this form of marketing is growing at a fast pace with no signs of slowing down. There are many benefits of mobile application development for a business, some of which are listed below:

    • Increases Visibility – Statistics show that an average individual spends a lot of time on his mobile device. Mobile applications help in reinforcing a brand by increasing its visibility. When a customer downloads an app, it is always visible on his screen. Application stores help a business in reaching millions of potential customers who are likely to purchase its products or services. Applications are a constant reminder of a business to the customer.


    • Strengthens Brand’s Image – A strong brand image is essential in today’s competitive market. A brand with no mobile app will not be able to match the modern day trends. Mobile application development helps in improving a brand image as customers remain aware about the services it offers.


    • Provide value to customers – It is the goal of every business to provide maximum value to its customers. Every customer looks for a problem-free buying experience either while using an application or website. With a well designed application, you can offer ease and comfort to your customers.


    • Showcase Products and Services – An application provides a one stop access to a business. It is an excellent platform for a business to showcase its products and services and display discounts and offers. Many businesses today are selling only through applications.


  • Increases Customer Engagement – The purpose of mobile application development is to give a valuable tool to customers to connect and interact with the business. Applications allow a customer to quickly connect to the business they frequently need. The engagement level of applications is much higher than that of a website. They facilitate real-time engagement with the customers.

Mobile applications offer on the go services which provide a lot of convenience to the customers. They offer instant communication and helps in getting in-depth customer insights. Mobile application development is the best way to generate new revenues and sales at low cost.

Mobile Apps Development and Its Importance in Business

21Smartphones and Mobile applications have revolutionised the communication world and became a necessity for millions of people worldwide. According to the International Data Corporation (IDC), the market for Smartphones grew 13 percent with 341.5 million shipments in the second quarter of 2015, and in the fourth quarter of 2015, cell phones sale grew by 9.7 per cent. The IDC also informs that in 2016, the estimated sale for the devices will cross 1.5 billion.

Together with Smartphones, Mobile Apps have also registered a phenomenal growth over the last five years. Mobile apps have become most widely used and downloaded devices in the world. According to the Statista, 2.52 billion mobile apps were downloaded by the users in 2009, and this figure is expected to reach 268.96 billion in 2017.

People are using mobile apps for multiple uses like messaging, chatting, watching videos and movies, listening songs, reading news, social networking, checking weather reports, travel services, hotel bookings, buying, selling, and many other services. There are millions of apps available on mobile stores for different uses. The users can download apps suitable to their requirements from these online stores.

Mobile apps have also completely changed the way businesses are managed and operated. These apps have also given completely new direction to the businesses. They have also become a tool for increased productivity and better communication and coordination with the employees, increasing the flow of customers and vendors, beating competitions, exposing their products to consumers, and retaining buyers. The customers can easily access and find all required information about the company such as product info, contact information, location, prices, discounts or any other necessary details. The companies can easily highlight and reinforce the brand of the company and announce lucrative promotional schemes, coupons, events, free offers, and discounts through these apps. They can also offer free chats to buyers, respond to queries, and satisfy customer’s needs quickly. These apps are playing a key role in maintaining better client, customer, and vendor relations.

The startups and large businesses can contact mobile app developers for developing custom Mobile applications suitable to their requirements. These software companies have highly qualified and experienced mobile application programmers for all platforms like IPhone IOS platform, Android, HTML 5, IPad, Blackberry, and Window. For different platforms, separate applications are developed because apps developed for a specific operating system cannot run on another platform. For example, iPhone apps can be run on iPad, but due to screen size and other issues, the display gets distorted. To solve these problems, developers use separate specialised technologies to develop apps for different platforms. Along with these applications, these developers can also develop mobile games and social apps. The social apps are ideal for increasing traffic to company products and networking.

Mobility As the Panacea for Smart Enterprises

w3Enterprises are looking at mobility as a key enabler for their business process automation as they adopt more affluent and more personalized experience for their customers of the digital age. In the recent years, mobile devices have grown from enabling business emails and data on the move to providing interesting, easy-to-access mobile applications and services for all businesses to react faster and get more flexible to succeed.

Apart from differentiated and strong enterprise mobility services, efficient mobility rollouts are enabling organizations to get more productive and customer-centric by making information available at the right time to the right person. Enterprises are leveraging smart and secured mobility solutions to give their end-users a more personal and convenient experience, earning their satisfaction and loyalty.

Mobility, Key Driver for Business Innovation

The significant rise in demand of Mobile Apps is reaching far and wide. They have created a huge impact by ensuring instant-connectivity between business and among the end-users. While Mobile App developers take advantage of connectivity of mobile phones and add a social experience to their applications, any business can benefit from such technologies because they increase productivity, lessen expenses and provide increased revenue resulting from consumers.

Statistics suggest that online businesses like web hosting, shopping, job portals, etc. have developed Mobile Apps to provide better services for their clients.

Whatever your business might be, a mobile app allows you to execute more responsive and efficient operations, apart from catering highly improved customer experience and business productivity. That’s why Mobile Apps are so much more important in today’s market arena because they ensure round-the-clock connectivity with customers.

If your business is available online, and you have an industry-specific, ready-to-deploy Mobile App that users can download to their devices, your business will make a really good impression. Not only your business, but also your customers will have benefits as your mobile app can be a cool marketing tool in itself, allowing you to build loyalty, reinforce your brand, increase your accessibility & visibility, and engage with your on-the-go customers in a fantastic new way. In the evolution of e-business, mobile apps are undoubtedly the next wave for a future-ready, borderless global enterprise like yours.

Experience Mobility, Experience Innovation!

With the launch of platforms such as Windows Phone 7, Symbian, iOS, and Android-based Smartphones in the market, the Mobile Apps have simplified various tasks for the users as well.

Mobile Apps are considered one of the most important enterprise application decisions for businesses today because what is the needed for your organization is collaboration, connectivity and communication with your customers. The need of the hour is start managing mobility within minutes of deployment as this leverages the crucial advantage of employee interactivity and creating seamless experiences for your customers – connecting to the end-users anywhere, anytime, on any device.

Marketing professionals, IT and business managers are looking for expertise in leveraging cutting-edge mobility solutions to help making informed and intelligent decisions and strategies, which are closely aligned to their business – all this while having real-time engagements with their field force. Basically, some of the key ecosystems where mobility solutions can have a significant impact are: Employee Services, Field Services and Consumer Services.

Start with delivering mobility for the way people work. Smart mobility solution can create a market differentiator for your business. In a post-PC era, Mobility can merely be no longer classified as “Nice to have” because in the strategic adoption of mobility where achieving specialized capabilities along with quick business value, “Must have” has become the new standard.

The Dependable Factors

32Hiring good developers are often very costly. The charge of the developers is difficult to bear and many a times, people pay more than the level of their expectation. The price of an app depends on many factors as well. Factors like your budget, the platform on which you want your app, its category determines the price of an app. In short, we are going to discuss some of the factors that affect the entire process of costing.

The scope of developing the app has to be known. It has to be seen that the hired app developer must be able to understand your app idea. Just like writing a story, needs a proper understanding of the theme. The app developer must understand every single aspect of your app idea or else developing an app is next to impossible.

The app master or the app developer is the right person, who creates the code or the skeleton of the app. It is similar to the job done by the novelists or the scriptwriters. The hired app developer must understand your need and spend sufficient time in preparing the entire coding.

If you have a low budget, you need to compromise with lesser functionalities. In such case, it is better to focus on the core functions. You should take care of the fact that the final product that will be produced must meet the requirements of your ideas. There must be additional scope or platform to add more features, in case that is required in the future.

One more thing is that the cost of hiring the application developers changes from place to place. In countries, where the cost of living is low, you can hire top mobile app developers at a lower price. The scenario is different from the Western countries, where the cost is too high to bear. The hourly cost of an app developer in developed countries like US is around $100/hour. On the other side, the cost varies from $30-$50/hour, in the developing countries like India.

The developers of different time zone have many beneficial factors as well. The entire job can be done by the combined effort of the team in almost half the time allotted for the job. There is a separate team employed to the developing as well as the testing part in different parts of the day. The entire process is triggered to give results in no less time.

Hence, it is found that the mobile apps development cost varies from place to place and is governed by many factors as well. The factors are to be considered before stepping ahead into the world of mobile app development.

Top 5 Ideas For a Best Selling App

43So, you have the next big mobile app idea. You just cannot wait to storm the market with this amazing app. It is unique and is going to become the talk of the mobile app world. But, are you really ready to take the plunge?

We are talking about hoards of cash flowing in!!!

Have you chalked out a plan based on concrete facts? Do you have good idea about the demographics of the market you are targeting? If not, your big plan might just come crashing down and someone will definitely seize the opportunity to hijack your idea and turn it profitable.

Do you know how many apps are present in the App Store? The figure is a whopping 1.5 million, enough to plunge any new app into oblivion. However, worry not. Since you have carefully targeted your app to reach the top Smartphone users your app is going to soar above all.

According to recent figures released by Nielsen on the American Smartphone user market 71% of the total American population uses Smartphone on a regular basis. The trend is much higher in the lower age group. If we look at the age wise division, 85% of the population between the age of 18 and 24 years in America comprises of Smartphone users. The figure is 86.2% when we consider users aged between 25 and 34 years.

But, why should we consider these age groups? It is this segment that not only spends a considerable time using various apps but also has the money to spend.

Going back to the study on the time spent on various types of entertainment apps by users in US by Nielsen, we find more than 10 hours was spent only playing games by a person in America. The total monthly usage of entertainment apps by each American is 13 hours 20 minutes to be exact.

While Nielsen concentrated on the overall average, if we take a closer look at the 18 to 24 years age group, the figure is a staggering 37+ hours spent per month just playing games by an individual.

Any fine marketer will take one look at this figure and will say that this is the perfect user base to be targeted while launching any new app in the App Store.

However, for your app to be successful it has to strike a chord with this group of users. So, what is it that interests these young adults? Here is a list of the top five points that you should be keeping in mind.

1. Simple, easy, convenient, and functional

What comes in your mind whenever you think of highly successful apps? Instagram, Uber, Whatsapp, and such others I believe. What do these have in common? All of these are –

• Easy to use

• Have simple and attractive interface

• Can be conveniently installed, uninstalled, and used without slowing down the device

• Highly functional as helps in getting the job done which they are meant to

Also, they happened to be one of their kinds when launched. They targeted a specific issue that the young adults faced and provided the best solution to it.

2. Be Original

Originality is the key to becoming viral. People want something new. With 1.5 billion apps striving to catch the attention it is going to take a really one of its kind type of idea to catch the attention.

Do I need to have a completely original idea?

What if I can’t think of anything that is not already there?

You need not worry. Simply take a great app and make it even better. Isn’t that one of the ways of churning out market leading apps?

Ever heard of Hike Messenger? It is giving quite a competition to another giant like Whatsapp in the Indian market. While there has not been any official statement regarding it, but many developers believe that it is the popularity of Hike with the feature of sending files to other users that prompted Whatsapp to integrate the same functionality.

3. Focus on Functionality

Don’t churn out an app that’s Jack of all trade yet master of none. No one likes it, especially the group you will be targeting. Those between 18 years and 34 years know what they want. Concentrate on a single functionality.

Your app needs to be best in business for what it does. Even if you are making an app to play music make sure it is the best in all sense and provides all the options that users want.

You do not need something really complicated. Just make something that will be easy to use and not loaded with useless features.

4. Sharing is Free Advertising

Let your users share the app easily. Youths love to share anything and everything. This is quite evident from the success of apps like Facebook, Snapchat, Instagram, and others. Whatever be the achievement or event, youths will love to share with their best friends. Let them do that easily. It will ultimately increase the popularity of your app.

Ever heard of Viral Looping?

Viral Looping is the highly successful business model used by major apps like Candy Crush and other such games. It lets people share the app in exchange of some gifts. Thus, it is a promotional tool that users will love to use. Provide something exciting in return of the shares, like cheats, lives in a game or simply removal of Ads from the app and make your app viral.

5. Create a cross-platform app

If you will force users to use an app on a single platform, you will lose out on them. Make an app that will run smoothly on all mobile platforms.

Youths are more prone to using the same app on mobile, laptop, tablet, and on any other platform they will be using. Make sure your app is able to access information across all of these platforms. Mobility is highly important for the young users. Your app should be able to provide it.

Developing the next best-selling app is not too difficult. However, if you are getting sceptical with all the technicalities associated, just contact us.

If you have a great idea for an app, we will love to hear it. We will help with developing mobile app. However, do not skip out these points just to save a few bucks. It can be the difference between virality and obscurity.

Mobile Apps: Boon Companions for Virtual Events

sssVirtual events are getting immensely popular with each passing day. A large number of corporate organizations have begun hosting conferences, virtual meetings, and seminars especially in the past 5 years.

Even small-sized firms with lower number of employees and highly limited resources are also arranging these events to bring together individuals beyond geographical or physical limitations and barriers.

With revolutionary advancement in mobile technology in the recent times, and the emergence of mobile application development companies, event organizers have started making a very smart use of these highly useful ways in order to add a mobility component to their gatherings and events.

Here, let’s have a discussion over 3 ways by which these technological wonders can add unmatched value to the virtual event you are going to organize –

Mobile Integration with Hybrid Events

Hybrid events provide virtually live connections while utilizing online functionalities. Now, for individuals who are making a plan to host a hybrid event, it is worth getting an application to remain connected with those attending the event, and to have access to quick responses and reactions.

Access Data from Any Location

Many corporate houses are making use of these wonders to let their target audience go through and sign-up for an event 24×7 from any location. They can invite their contacts to have participation in virtual meetings while sending online survey forms post-event utilizing a mobile device.

Add Value to Your Events

Mobile devices including iPhones, Smartphones, iPads, and tablet PCs can render a more satisfactory experience by way of a customized mobile program. Apart from offering enhanced usability, it can help in getting outstanding outcome in location-based searches, connectivity, and easier social networking integration in a very small amount of time.

There are companies that cater to the variety of needs of the corporate entities dealing in virtual event management. These companies are equipped with well-strategic infrastructure which is backed by a highly skilled pool of manpower. Actually, developing something for mobile is both an art and science. Not each and every company can live up to your expectations, in terms of supremacy of the final product.

Therefore, before you finalize any company to serve your purpose, just give yourself sufficient time for the research about the companies and the services available in the markets around. Don’t forget to take each and everything in black and white when you make up your mind to ink the final deal with a particular company to serve your purpose.

Multi-Featured Laptops in Huge Varieties

4rDay by day, laptops are becoming an essential component of our life. Their demand is consistently increasing due to its heterogeneous uses, whether we are searching for interesting games, fascinating movies or something else. Laptops deliver a great service in terms of their portability. It is a fact that we need internet for collecting any kind of information about any corner of the world and laptops make it easier by providing the best environment for the required output. In the other words, laptops make use of the internet appropriately in a productive manner. An individual can accomplish their tasks like checking emails, doing online research and conducting online transactions, while travelling too, whether in an airplane, train, bus or in any other vehicles.

Gadgets define one’s status in today’s world. People consider that higher the quality and the brand of the acquired gadgets, higher the status. Most of the times we observe that parents promise their children that they will be gifted one of the latest and multi-featured laptops if they will score good marks in their exams. Sometimes, an elder brother brings a cute smile on his younger sister’s face by assuring her to give a laptop on her 14th birthday. There are many occasions in one’s life when they need to buy a laptop online for that particular event. The Laptop is not only an electronic device with a wide range of functions but also a treasure of new technology and a cause of happiness for the one using it.

Nowadays, students are maturing before their actual age due to the influence of the internet. The expectations of today’s generation are gradually increasing without compromising with the quality of the products. As they grow, their demands also take shape accordingly. We often notice that students easily get bored with thick and heavy books during exam preparation. It really seems like a miracle because students enjoy the same topics of the syllabus while learning with multi-featured laptops. The big display at low laptop price also attracts students towards it and makes the learning journey more effective, beneficial and interesting.

Laptops are very useful for students, but it does not mean that they are useless for the other people. Indeed, it is as useful at the offices as it is at home. It makes the task much easier and smoother for office purpose too. We require laptops for multiple purposes like typing, maintaining office records, surfing internet etc.

Laptops are very useful in different fields. We need laptops generally for office, home and also personal use as well at low price. Laptops can also be used by a mom or a dad, especially when they want to talk to their children through video calling. We can also use the laptop to connect with our friends through social networking sites like Facebook, Twitter, LinkedIn, Instagram etc.

Today, time generally precious than money and laptops acts as a boon in order to save the time. If we talk about a few decades back, when laptops were not launched, it was tough to achieve your tasks within a limited amount of time. For example, as mentioned above, if we want to work while travelling then it is quite impossible to drag out a desktop with us. While laptops can easily be carried for the completion of the tasks required. Laptops really have done a great job for many years for their consumers due to their precise results with higher performance.

Seema Rawat, is dedicated and passionate about writing. She has been writing since last two years for different fields. She love to give her best till the last moment in any situation. She have written many articles for Homeshop18 on different topics.