Month: March 2016

How Can a Small Business Benefit From a Mobile App

3gMany small businesses are having a tough time competing in the market. This is especially true for the companies struggling in the online and mobile space. If you are investing in mobile apps development, chances are that you are taking assistance from a mobile app development company. But, there’s a catch! However, it’s your responsibility to guide developers. Nobody knows your customers than you do. In simple words, you need to work closely with the development team. Most leading firms allow their clients to provide valuable business insight. Here, we will discuss some more ways to develop the best mobile apps.

Realistic & Clear Goals

Small business should have clear and realistic expectations from the application. So, you must establish the aim of the application. For example, many businesses want to attract new customers. And their app should be working towards fulfilling this goal.

You mobile application can also offer a huge assortment of functionalities. However, it is always better to be certain about the end goals.

Think about Your Customer Base

Businesses must understand their targeted audience, so as to make sure that the end result is effective. So, you must invest in research & development. You must learn about their habits and preferences. It is definitely a time-consuming and expensive process. But, it is highly beneficial for the app development process.

Simplicity is Important

Simplicity is very important in the apps development process. A complicated UI will not appeal to customers. In simple words, your customers only care about speed and efficiency. They want results without any complications. So, your application must do away with unnecessary fuss. Even big companies are following this approach.

Target iOS, Android and Other Popular platforms

This one is really important and tricky. Small businesses should choose the right platforms. For example, if majority if your users are on Android platform, it makes sense to invest in Android apps development. The best way is to invest in cross platform apps development.

Unique Features

Let’s assume that a business already has a compelling website. In such scenarios, you should tempt users through attractive incentives. If you fail to do so, it’s highly likely that users will not bother about the app. Businesses could offer a special offer exclusively on the app.

So, these are some ways to get the best app for your business. You must contact an experienced apps development company in your city. They will give you proper guidance.

10 Benefits Of Having A Mobile App For Your Business

busCustom mobile apps are growing in demand, according to mobile app design services, some 75-80% of business owners are showing interest in having a mobile app for their business. Although, they help to improve the statistics of the business partially, their need is understood by most business owners. Below are some of the essential benefits of having a mobile app:

1. Increase in ROI – A mobile app contains diverse functions and provides a comprehensive picture of the functions available in a business. This would help to attract the app user to get in touch with the employs and ordering the product or hiring the service offered in the app. An effective mobile application can bring the Return on Investment [ROI] in no time and increase the profits tremendously.

2. Scalability – The difference between regular apps and business oriented apps is the extent of scalability. While the regular apps can only handle limited resources, the business apps can handle any kind of load and the app can be improvised if there is a need to increase the speed of processing.

3. App data – A custom application made for a specific business is created in such a way that no data can be stolen and it has a strong data security system. For instance, a professional mobile app design service takes into consideration the depth of the business and how to preserve the data in private servers to avoid theft. Further, there is always back-up for the data and the business owners can be relaxed about all their app data.

4. Software integration – While regular mobile apps work with the existing software available in the market and run erroneously when new updates are required, the business apps get integrated with the business software and are devoid of errors.

5. Maintenance – Professional mobile app design services would provide their clients with a custom business app that are easy to control. It enables the app to run independent of the design services, which is a great way to avoid discontinuing the app due to the disinterest of the developer.

6. Customer relationship – The major advantage of a custom mobile business app is that it helps to improve the customer relationship in a great way. Each update on the products and services will reach the customer directly; in addition, the company can receive the feedback of the services from the customer through the app.

7. Client data retrieval – Mobile apps can help in business expansion by retrieving the data of new clients. This can be done with the help of forms and surveys in the app, which helps to collect the information.

8. Project Access – A custom app helps the business owner to have access to all the data anytime and anywhere. Moreover, it is possible to synchronize the mobile application with the desktop so that all the tasks, documents, etc. can be downloaded or exported as desired.

9. Project management – Custom business apps can provide the statistics of the project in focus and remind of the deadlines. It is possible to send reminders and updates to the employs or the app users with a simple notice.

10. Recording digital files – Mobile apps have the capability to record digital files from the phone and sent to desired locations. This feature can be accessed only by the app owners and they can send the information to any remote location to ensure the idea is developed. This feature would help in increasing the accountability and improving the services to the customers.

As you can observe, the benefits of hiring mobile app design are immense and a business owner can find visible profits in no time. However, before selecting the mobile app design services make sure they can provide with all the high-quality features mentioned above.

Risks Involved In Native Mobile Application Development

moMore and more businesses are turning towards native mobile applications for their businesses. Business apps have some undeniable benefits. We have seen so many success stories in the past few years, that more and more businesses are inspired to go mobile. It is hence advised that we are not blinded by possibilities. If a native mobile application is what a business wants, you will need to understand what purpose it will serve and how beneficial it will be.

Well, native mobile apps are generally downloadable applications that mobile users can install on their devices. These apps are a means for users to be in constant touch with your business. It’s great for your business too, as you can send instant notifications about your latest deals and offers etc.

However, there are some risks involved if you do not plan your application properly.

Evaluate what features you need to include in the native app. Customers are going to download your app only if they find value in keeping it constantly on their phones. If the app is redundant and does nothing but advertise your business services, it does nothing fruitful for the customer. A user will surely delete such an application. So, before you dive into the development phase, carefully plan what features you would like to include in your application. Select the features that are beneficial for your customers.

Unsustainable user growth

While building an app, make sure that your backend is able to sustain exponential user growth. The app should not slow down or crash due to the number of concurrent user connections. Well, you would be stuck with support calls all the time! So, ensure that you do a thorough research and draw an estimate for the number of downloads.

Multiple platforms

Tying yourself to a single platform will not help! You are at a risk of losing out on the potential customers that are using other mobile platforms. So, if you wish to build a native app, make sure that you take into consideration all the major mobile development platforms.

Native apps are at a risk of getting denied in the app stores

Native apps are subjected to app store approvals. This means that if your application is not approved on either Google Play or Apple’s app store, all your efforts to develop it will fail. It will not reach your targeted audience too!

Security Breaches

Every mobile operating system has its own security considerations. So, if you develop a generic app, it might be a security risk on some devices. So, developers need to study all the major platforms and then develop applications with all security considerations in mind.

To sum it up, native mobile apps are very popular and very convenient to use. They are great for businesses to stay in constant touch with their customers. But, you must bear in mind all the above risk factors and then begin developing a native mobile application for your business.

Benefits of Mobile Application Development For Business

2Every business knows the importance of reaching directly to the customers. Mobile technology has become an important part of our day to day life. The advent of various types of applications for smart phones has made life very simple for both business owners and customers. Businesses have acknowledged the importance of mobile application development in increasing their profitability. A mobile app gives a useful tool to the target of a business owner to fulfil its marketing and sales objective.

Mobile applications can do a lot of things, including giving you information about the new happenings in your area, calculating exchange rates, book movie tickets or cabs, providing entertainment info, improving social media interactions and letting you know about the special offers. The popularity of this form of marketing is growing at a fast pace with no signs of slowing down. There are many benefits of mobile application development for a business, some of which are listed below:

    • Increases Visibility – Statistics show that an average individual spends a lot of time on his mobile device. Mobile applications help in reinforcing a brand by increasing its visibility. When a customer downloads an app, it is always visible on his screen. Application stores help a business in reaching millions of potential customers who are likely to purchase its products or services. Applications are a constant reminder of a business to the customer.

 

    • Strengthens Brand’s Image – A strong brand image is essential in today’s competitive market. A brand with no mobile app will not be able to match the modern day trends. Mobile application development helps in improving a brand image as customers remain aware about the services it offers.

 

    • Provide value to customers – It is the goal of every business to provide maximum value to its customers. Every customer looks for a problem-free buying experience either while using an application or website. With a well designed application, you can offer ease and comfort to your customers.

 

    • Showcase Products and Services – An application provides a one stop access to a business. It is an excellent platform for a business to showcase its products and services and display discounts and offers. Many businesses today are selling only through applications.

 

  • Increases Customer Engagement – The purpose of mobile application development is to give a valuable tool to customers to connect and interact with the business. Applications allow a customer to quickly connect to the business they frequently need. The engagement level of applications is much higher than that of a website. They facilitate real-time engagement with the customers.

Mobile applications offer on the go services which provide a lot of convenience to the customers. They offer instant communication and helps in getting in-depth customer insights. Mobile application development is the best way to generate new revenues and sales at low cost.

Mobile Apps Development and Its Importance in Business

21Smartphones and Mobile applications have revolutionised the communication world and became a necessity for millions of people worldwide. According to the International Data Corporation (IDC), the market for Smartphones grew 13 percent with 341.5 million shipments in the second quarter of 2015, and in the fourth quarter of 2015, cell phones sale grew by 9.7 per cent. The IDC also informs that in 2016, the estimated sale for the devices will cross 1.5 billion.

Together with Smartphones, Mobile Apps have also registered a phenomenal growth over the last five years. Mobile apps have become most widely used and downloaded devices in the world. According to the Statista, 2.52 billion mobile apps were downloaded by the users in 2009, and this figure is expected to reach 268.96 billion in 2017.

People are using mobile apps for multiple uses like messaging, chatting, watching videos and movies, listening songs, reading news, social networking, checking weather reports, travel services, hotel bookings, buying, selling, and many other services. There are millions of apps available on mobile stores for different uses. The users can download apps suitable to their requirements from these online stores.

Mobile apps have also completely changed the way businesses are managed and operated. These apps have also given completely new direction to the businesses. They have also become a tool for increased productivity and better communication and coordination with the employees, increasing the flow of customers and vendors, beating competitions, exposing their products to consumers, and retaining buyers. The customers can easily access and find all required information about the company such as product info, contact information, location, prices, discounts or any other necessary details. The companies can easily highlight and reinforce the brand of the company and announce lucrative promotional schemes, coupons, events, free offers, and discounts through these apps. They can also offer free chats to buyers, respond to queries, and satisfy customer’s needs quickly. These apps are playing a key role in maintaining better client, customer, and vendor relations.

The startups and large businesses can contact mobile app developers for developing custom Mobile applications suitable to their requirements. These software companies have highly qualified and experienced mobile application programmers for all platforms like IPhone IOS platform, Android, HTML 5, IPad, Blackberry, and Window. For different platforms, separate applications are developed because apps developed for a specific operating system cannot run on another platform. For example, iPhone apps can be run on iPad, but due to screen size and other issues, the display gets distorted. To solve these problems, developers use separate specialised technologies to develop apps for different platforms. Along with these applications, these developers can also develop mobile games and social apps. The social apps are ideal for increasing traffic to company products and networking.