Month: February 2016

Mobility As the Panacea for Smart Enterprises

w3Enterprises are looking at mobility as a key enabler for their business process automation as they adopt more affluent and more personalized experience for their customers of the digital age. In the recent years, mobile devices have grown from enabling business emails and data on the move to providing interesting, easy-to-access mobile applications and services for all businesses to react faster and get more flexible to succeed.

Apart from differentiated and strong enterprise mobility services, efficient mobility rollouts are enabling organizations to get more productive and customer-centric by making information available at the right time to the right person. Enterprises are leveraging smart and secured mobility solutions to give their end-users a more personal and convenient experience, earning their satisfaction and loyalty.

Mobility, Key Driver for Business Innovation

The significant rise in demand of Mobile Apps is reaching far and wide. They have created a huge impact by ensuring instant-connectivity between business and among the end-users. While Mobile App developers take advantage of connectivity of mobile phones and add a social experience to their applications, any business can benefit from such technologies because they increase productivity, lessen expenses and provide increased revenue resulting from consumers.

Statistics suggest that online businesses like web hosting, shopping, job portals, etc. have developed Mobile Apps to provide better services for their clients.

Whatever your business might be, a mobile app allows you to execute more responsive and efficient operations, apart from catering highly improved customer experience and business productivity. That’s why Mobile Apps are so much more important in today’s market arena because they ensure round-the-clock connectivity with customers.

If your business is available online, and you have an industry-specific, ready-to-deploy Mobile App that users can download to their devices, your business will make a really good impression. Not only your business, but also your customers will have benefits as your mobile app can be a cool marketing tool in itself, allowing you to build loyalty, reinforce your brand, increase your accessibility & visibility, and engage with your on-the-go customers in a fantastic new way. In the evolution of e-business, mobile apps are undoubtedly the next wave for a future-ready, borderless global enterprise like yours.

Experience Mobility, Experience Innovation!

With the launch of platforms such as Windows Phone 7, Symbian, iOS, and Android-based Smartphones in the market, the Mobile Apps have simplified various tasks for the users as well.

Mobile Apps are considered one of the most important enterprise application decisions for businesses today because what is the needed for your organization is collaboration, connectivity and communication with your customers. The need of the hour is start managing mobility within minutes of deployment as this leverages the crucial advantage of employee interactivity and creating seamless experiences for your customers – connecting to the end-users anywhere, anytime, on any device.

Marketing professionals, IT and business managers are looking for expertise in leveraging cutting-edge mobility solutions to help making informed and intelligent decisions and strategies, which are closely aligned to their business – all this while having real-time engagements with their field force. Basically, some of the key ecosystems where mobility solutions can have a significant impact are: Employee Services, Field Services and Consumer Services.

Start with delivering mobility for the way people work. Smart mobility solution can create a market differentiator for your business. In a post-PC era, Mobility can merely be no longer classified as “Nice to have” because in the strategic adoption of mobility where achieving specialized capabilities along with quick business value, “Must have” has become the new standard.

The Dependable Factors

32Hiring good developers are often very costly. The charge of the developers is difficult to bear and many a times, people pay more than the level of their expectation. The price of an app depends on many factors as well. Factors like your budget, the platform on which you want your app, its category determines the price of an app. In short, we are going to discuss some of the factors that affect the entire process of costing.

The scope of developing the app has to be known. It has to be seen that the hired app developer must be able to understand your app idea. Just like writing a story, needs a proper understanding of the theme. The app developer must understand every single aspect of your app idea or else developing an app is next to impossible.

The app master or the app developer is the right person, who creates the code or the skeleton of the app. It is similar to the job done by the novelists or the scriptwriters. The hired app developer must understand your need and spend sufficient time in preparing the entire coding.

If you have a low budget, you need to compromise with lesser functionalities. In such case, it is better to focus on the core functions. You should take care of the fact that the final product that will be produced must meet the requirements of your ideas. There must be additional scope or platform to add more features, in case that is required in the future.

One more thing is that the cost of hiring the application developers changes from place to place. In countries, where the cost of living is low, you can hire top mobile app developers at a lower price. The scenario is different from the Western countries, where the cost is too high to bear. The hourly cost of an app developer in developed countries like US is around $100/hour. On the other side, the cost varies from $30-$50/hour, in the developing countries like India.

The developers of different time zone have many beneficial factors as well. The entire job can be done by the combined effort of the team in almost half the time allotted for the job. There is a separate team employed to the developing as well as the testing part in different parts of the day. The entire process is triggered to give results in no less time.

Hence, it is found that the mobile apps development cost varies from place to place and is governed by many factors as well. The factors are to be considered before stepping ahead into the world of mobile app development.

Top 5 Ideas For a Best Selling App

43So, you have the next big mobile app idea. You just cannot wait to storm the market with this amazing app. It is unique and is going to become the talk of the mobile app world. But, are you really ready to take the plunge?

We are talking about hoards of cash flowing in!!!

Have you chalked out a plan based on concrete facts? Do you have good idea about the demographics of the market you are targeting? If not, your big plan might just come crashing down and someone will definitely seize the opportunity to hijack your idea and turn it profitable.

Do you know how many apps are present in the App Store? The figure is a whopping 1.5 million, enough to plunge any new app into oblivion. However, worry not. Since you have carefully targeted your app to reach the top Smartphone users your app is going to soar above all.

According to recent figures released by Nielsen on the American Smartphone user market 71% of the total American population uses Smartphone on a regular basis. The trend is much higher in the lower age group. If we look at the age wise division, 85% of the population between the age of 18 and 24 years in America comprises of Smartphone users. The figure is 86.2% when we consider users aged between 25 and 34 years.

But, why should we consider these age groups? It is this segment that not only spends a considerable time using various apps but also has the money to spend.

Going back to the study on the time spent on various types of entertainment apps by users in US by Nielsen, we find more than 10 hours was spent only playing games by a person in America. The total monthly usage of entertainment apps by each American is 13 hours 20 minutes to be exact.

While Nielsen concentrated on the overall average, if we take a closer look at the 18 to 24 years age group, the figure is a staggering 37+ hours spent per month just playing games by an individual.

Any fine marketer will take one look at this figure and will say that this is the perfect user base to be targeted while launching any new app in the App Store.

However, for your app to be successful it has to strike a chord with this group of users. So, what is it that interests these young adults? Here is a list of the top five points that you should be keeping in mind.

1. Simple, easy, convenient, and functional

What comes in your mind whenever you think of highly successful apps? Instagram, Uber, Whatsapp, and such others I believe. What do these have in common? All of these are –

• Easy to use

• Have simple and attractive interface

• Can be conveniently installed, uninstalled, and used without slowing down the device

• Highly functional as helps in getting the job done which they are meant to

Also, they happened to be one of their kinds when launched. They targeted a specific issue that the young adults faced and provided the best solution to it.

2. Be Original

Originality is the key to becoming viral. People want something new. With 1.5 billion apps striving to catch the attention it is going to take a really one of its kind type of idea to catch the attention.

Do I need to have a completely original idea?

What if I can’t think of anything that is not already there?

You need not worry. Simply take a great app and make it even better. Isn’t that one of the ways of churning out market leading apps?

Ever heard of Hike Messenger? It is giving quite a competition to another giant like Whatsapp in the Indian market. While there has not been any official statement regarding it, but many developers believe that it is the popularity of Hike with the feature of sending files to other users that prompted Whatsapp to integrate the same functionality.

3. Focus on Functionality

Don’t churn out an app that’s Jack of all trade yet master of none. No one likes it, especially the group you will be targeting. Those between 18 years and 34 years know what they want. Concentrate on a single functionality.

Your app needs to be best in business for what it does. Even if you are making an app to play music make sure it is the best in all sense and provides all the options that users want.

You do not need something really complicated. Just make something that will be easy to use and not loaded with useless features.

4. Sharing is Free Advertising

Let your users share the app easily. Youths love to share anything and everything. This is quite evident from the success of apps like Facebook, Snapchat, Instagram, and others. Whatever be the achievement or event, youths will love to share with their best friends. Let them do that easily. It will ultimately increase the popularity of your app.

Ever heard of Viral Looping?

Viral Looping is the highly successful business model used by major apps like Candy Crush and other such games. It lets people share the app in exchange of some gifts. Thus, it is a promotional tool that users will love to use. Provide something exciting in return of the shares, like cheats, lives in a game or simply removal of Ads from the app and make your app viral.

5. Create a cross-platform app

If you will force users to use an app on a single platform, you will lose out on them. Make an app that will run smoothly on all mobile platforms.

Youths are more prone to using the same app on mobile, laptop, tablet, and on any other platform they will be using. Make sure your app is able to access information across all of these platforms. Mobility is highly important for the young users. Your app should be able to provide it.

Developing the next best-selling app is not too difficult. However, if you are getting sceptical with all the technicalities associated, just contact us.

If you have a great idea for an app, we will love to hear it. We will help with developing mobile app. However, do not skip out these points just to save a few bucks. It can be the difference between virality and obscurity.